A Banner Year
As a pro bono designer, event sponsor and board member of the Austin Chapter of The Association for Women in Communications (AWC), I’ve had the opportunity to work with an amazing group of incredibly smart, talented, driven and passionate women. The Austin Professional Chapter is the largest chapter of AWC, which is a national professional organization that champions the advancement of women across all communications disciplines by recognizing excellence, promoting leadership and positioning its members at the forefront of the evolving communications era.
I first became involved with AWC last year—donating my graphic design, web design and development, branding and copywriting skills to help the chapter launch a new half-day professional development conference called Get Smart. I was able to create the entire brand identity for the event and build out all the promotional collateral, including an event website and printed program. The lovely ladies at AWC gave me complete creative freedom and provided a tremendous amount of positive feedback and appreciation for my work. I had so much fun and was honored when they asked me to help out again this year following the overwhelming success of the first conference.
I was also flattered and excited when AWC asked me to help brand and promote this year’s Banner Brunch, considered to be one of the premier events in Central Texas. Banner Brunch recognizes the most talented professional communicators in Austin, whose accomplishments have made a positive impact in the community and to the industry.
To add delicious icing to an already sweet cake, I recently discovered I’d been selected to receive a tremendous honor at the event—the Anne Durrum Robinson Creative Initiative Award, for my work on Get Smart.
This award honors a chapter member who has shown inventiveness and dedication while in service to AWC Austin, recognizing a member who has taken a project or idea and seen it to fruition in a new or especially successful way. The selection committee looks for ways in which the winner has created a measurable impact and shown creative initiative. I could not be more thrilled and humbled by this important recognition from such an outstanding organization.
The theme of this year’s Banner Brunch is “Champion Change,” which seems incredibly appropriate given the current times. To incorporate the theme, I created a custom illustrated butterfly logo using typographic art. It’s one of my all-time personal favorite logo designs. I’ve also designed an HTML email and 4-panel roll-fold print invitation. Currently, I’m working on the event program. You can check out my designs for this event below.
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